Frequently asked questions
Short, plain answers to the questions shop owners ask most about the EU withdrawal button and the right to cancel.
What is the EU withdrawal button?
It is a button on your website that lets a customer cancel an online contract with a click. The idea is that cancelling should be as easy as buying. The customer clicks the button, confirms once, and gets a saved receipt.
What is Directive (EU) 2023/2673?
It is the EU law that brings the new online withdrawal button. It updates the older Consumer Rights Directive 2011/83/EU and adds a new part, often called Article 11a. Its core scope is financial services sold at a distance, and it sets the standard for an easy online way to cancel.
Does every online store need an EU withdrawal button?
Not every store in the exact same way. The strict button rule in Directive 2023/2673 starts with distance financial services. The broader 14 day right to cancel already covers most online sales of goods and services. Because the rules are growing in the same direction, most shops selling to EU customers should plan for an easy way to cancel.
What is the consumer right of withdrawal in the EU?
It is the right for a shopper to change their mind about an online purchase and cancel it, usually within 14 days, without giving a reason. After cancelling, they return the item if needed, and you refund them. It comes from the Consumer Rights Directive 2011/83/EU.
When do the new rules apply?
Each EU country had to put the rules into national law by 19 December 2025. The new obligations start to apply in practice from 19 June 2026. That June date is the one to be ready for.
Does the withdrawal flow need to support partial returns?
Yes, in practice it should. A customer may want to cancel one item from an order rather than the whole thing. A good withdrawal flow lets them choose which items to cancel, and refunds only those.
Can guest customers use the withdrawal button?
They should be able to. People who checked out without an account still have the right to withdraw. Give them a simple way in, such as entering their order number and email, so they do not need an account to cancel.
What does durable medium mean?
It means a format the customer can save and read again later, like an email or a PDF. After a withdrawal request, you should send the customer a confirmation on a durable medium so they have proof of what happened and when.
I sell from outside the EU but ship to EU customers. Do I need this?
If you target and sell to consumers in the EU, EU consumer rules generally apply to those sales, even if your business is based elsewhere. So yes, you should plan for an easy withdrawal flow for your EU customers.
Is this the same as a normal returns form?
Not quite. A normal returns form is often about faulty or unwanted delivered goods. The withdrawal right is about the customer changing their mind, even when nothing is wrong with the item. Your flow should make the cancel right clear and easy, not hide it inside a general contact form.
Is a withdrawal button mandatory in the EU?
The mandatory online withdrawal button in Directive (EU) 2023/2673 starts with distance financial services and applies from 19 June 2026. The wider 14 day right of withdrawal already covers most online sales of goods and services. So most shops should give an easy way to withdraw, and a clear button is the simplest way to meet that.
How do I add a withdrawal button to my online shop?
Add a clearly labelled withdrawal button where people expect it, like the account area or order page. Give it a short two step confirm, send a saved receipt, and keep a record of the date. On PrestaShop you can build this yourself or use a withdrawal button module. See our platform guides for the steps.
What is the Consumer Rights Directive?
The Consumer Rights Directive, Directive 2011/83/EU, is the EU law that gives most online shoppers the 14 day right of withdrawal. Directive (EU) 2023/2673 updates it and adds the online withdrawal button, starting with distance financial services.